Wednesday, November 21, 2007

What's the fastest way to start an online business?

This question was sent in by Aaron. It contains some unasked questions. Like:
  • How can I create a profitable online business?
  • How can I make an online business work?
  • What's the shortest path to profit?
Also it is kind of like asking how to write Yesterday by Paul McCartney. You need to have all your ducks in a row and be ready to jump on it when the break presents itself. As is, I would say the fastest way to start an online business is to:
  • Assess your total skill set (a la What Color Is Your Parachute)
  • Do your keyword research in several areas of interest at Wordtracker
  • Purchase a related domain name made of the most favorable available keyphrase at Yahoo so you automatically rank on Yahoo
  • Create a Google account and use it for blogging and Adsense so you rank on Google
  • Refer to your blog on your site and to your site on your blog
  • Create an Amazon associate account just in case you wind up recommending a book or a movie
  • Add your blog feed to your My Yahoo page near the top and make it your home page so you are reminded to post to your blog twice a week
  • Start researching and contacting your keyword competitors to turn them into online affiliates
This can be done in a single day, but the follow-up will make the difference. There is also a ready-made pattern for pay-per-click. It is a quick start. Visit Whip The Net Internet Marketing by Mead Rose to learn about:
  • Keyword Research: Words people use to find sites like yours
  • Market Analysis: Who else is out there. Can they hurt/help you?
  • Feasability Studies: What's it going to take? Is it worth it?
  • Search Engine Optimization (SEO): Setting up your pages to rank
  • List Management: Keeping your prospects and customers in the loop
  • Campaign Design: Taking the necessary steps to get web traffic
Of course, many Multi-Level Marketing companies can set you up in an equivalent amount of time if you find a product you believe in.

Write cabbie@youworktoohard.com for advice from a cabbie.

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